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Fashion Revolution Day #insideout

24 abr

Hello,hello

Hoje  faz um ano que o a compania ( Rana Plaza Company) de roupas localizada em Blangadesh caiu deixando para tras milhares de mortos e desaperecidos. Pelo menos 11,000 de pessoas morreram e muitas nunca receberam nenhuma indenizacao.

E aqui no Parabolica Fashion a gente sempre ta falano de moda consciente . Moda que seja mais sustentavel seja em relacao a ecologia, condicao de trabalho e economias locais.

E junto com a campanha  Fashion Revolution #insideout onde todos sao convidados a participar postando fotos,blogs, tweets, usando roupas que voce tem orgulho de dizer onde foi feita .

E tambem perguntar as grandes empresas de moda onde as roupas delas estam sendo fabricadas e qual a condicao de trabalho da pessoa que fez a roupa que voce esta usando.

Bom junte a nos e promova o Fashion Revolution Day.

IG:\http://instagram.com/moemavc

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Today, on Fashion Revolution Day, which marks the one-year anniversary of the tragic collapse of the Rana Plaza factory in Dhaka, Bangladesh, we bring you an important story from Tamsin Blanchard, a board member of the Fashion Revolution Day campaign. If you want to join the movement against mindless fashion consumption, wear your clothes #InsideOut today and make your voice heard. Now is the time.

The Rana Plaza disaster in Bangladesh was a metaphorical call to arms. Sadly, we were warned a disaster of this scale was on the cards, and could feel a mixture of rage and impotence as our worst fears were played out.

In the days following the catastrophic collapse of the building, and the ever-growing death toll, many articles appeared urging consumers to support ethical fashion as a way to improve working conditions throughout the supply chain. The momentum around ethical fashion was considerable, but how best to build on this energy and spike in interest to turn it into a longstanding campaign that could bring about real change within the industry?

On Thursday 24 April 2014, the first Fashion Revolution Day, we will ask people to wear their clothes inside out because we want people to change the way they look at the clothes they wear. Be curious.

source:http://www.businessoffashion.com/2014/04/op-ed-rana-plaza-disaster-marks-turning-point-fashion-industry.html

E eu usando a minha blusa da H&M conscious collection ao avesso. And that’s me wearing my H&M conscious collection shirt inside out!2014-04-24 13.36.48

The Green Revolution

18 set

Hello, Hello,

Novo post no ar. Totalmente verde assim como topico principal desse post: Sustentabilidade. New post in the air. Totally Green as the main topic of this post: Sustainability.

my green bag profile

Foto:Mariam Sitchinava

Vou comecar contando porque o tratamento do couro,po examplo, como em feito hoje em dia para utilizacao em bolsas, jaquetas e etc, e super prejudicial ao meio ambiente.I’ll start telling you  why the treatment of leather, as one example, how is  done today for utilization in bags, jackets, etc., and super damaging for the environment.

“Até o final de 1800, pele animal era seca pelo ar ou pelos, derivados de alcatrão de hulha sal seco e curtido com  óleos vegetais, mas a pele de animais hoje é transformado em couro acabado com uma variedade de substâncias muito mais perigosas, incluindo sais minerais e vários óleos, corantes, acabamentos e, alguns deles baseado cianeto( ou seja veneno ).” “Until the late 1800s, animal skin was air- or salt-dried and tanned with vegetable tannins or oil, but today animal skin is turned into finished leather with a variety of much more dangerous substances, including mineral salts, formaldehyde, coal-tar derivatives, and various oils, dyes, and finishes—some of them cyanide-based.”

“A maioria dos couro é o cromo-bronzeada. Todos os resíduos contendo cromo são considerados perigosos pela Agência de Proteção Ambiental dos EUA. Os resíduos das fábricas de curtumes também inclui grandes quantidades de outras substâncias poluentes, incluindo a proteína, o cabelo, o sal, as lamas de cal, sulfuretos, e ácidos. Além disso, a instalação de cromo-bronzeamento desperdiça cerca de 15.000 litros de água e produz até 2.200 quilos de “resíduos sólidos” (por exemplo, cabelo, carne e acompanhamentos) para cada tonelada de peles que ele processa. (13) curtimento de couro também gera 800.000 toneladas de aparas de cromo anualmente, e grande parte desse lixo cromo acaba em aterros sanitários” “Most leather is chrome-tanned. All wastes containing chromium are considered hazardous by the U.S. Environmental Protection Agency. The waste from tanneries also includes large quantities of other pollutants, including protein, hair, salt, lime sludge, sulfides, and acids. Furthermore, a chrome-tanning facility wastes nearly 15,000 gallons of water and produces up to 2,200 pounds of “solid waste” (e.g., hair, flesh, and trimmings) for every ton of hides that it processes.(13) Leather tanning also generates 800,000 tons of chrome shavings annually, and much of this chromium waste ends up in landfills.” water-pollution-china-3-537x402 Ai meu Deus, eu sou tao exageranda, bom reclama para  PETA – People Ethical Treatment for Animals, onde eu pesquesei por detalhes do tratamento do couro. Oh my God, I’m so dramatic, well complain for PETA – People for Ethical Treatment Animals, where I researched for more for details of the treatment of leather. http://www.peta.org/issues/animals-used-for-clothing/wool-fur-and-leather-hazardous-to-the-environment.aspx sust ad Picture-2-640x502

Por isso, que adoro inciativas como My Green Bag Company, onde o couro usado nao e tratado ou seja o couo con mantem as caracteristicas originais como cheiro e colaracao, por exemplo. So, this is the reason why I love initiatives like My Green Bag Company, where the leather used is not chemically treated and that means that the leather  keeps its original features like smell and color, for example.

Essa marca e muito legal, existe desde de 2011 situada no coracao dos designers e artistas de Londres; Shoredicth. My Green Bag  is an up coming designer label based in London, Shoreditch. They designed stylish satchels and rucksacks that are also sustainable. 

Da uma olhadinha no website e ver como e legal. http://mygreenbag.co.uk/

Check the website and you can  see how and cool it.is.   http://mygreenbag.co.uk/ 

My Green Bag Banner _ 2

Foto:Mariam Sitchinava

Umas das coisas que eu mais gosto nos acesssorios My Green Bag e a mistura certa de ser um produto verde , mas com o espirito descolado  de East London. One of the things I like most in the My Green Bag accessories , is the right mix of being a green product  with the cool spirit of hip East London.  

Entao, nao perca mais tempo e  junte-se a Green Revolution, que tal comecar tendo pelo menos um item no seu guarda-roupa que e sustentavel? Then, don’t waste more time and join the Green Revolution. What about having at least one item in your wardrobe that is sustainable?

Ja um comeco.Al least it’s a begging!

Um grande abraco !.  A big hug! sass-bide-fall-2013

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